The 725% Price Hike That Still Haunts GitLab

Thu, 11 Jun 2026 07:00:00 +0000

If you spend enough time in GitLab forums, one number comes up again and again.

Seven hundred twenty-five percent.

That’s the effective price increase former Starter tier users absorbed when GitLab axed the $4/user/month plan and pushed everyone to Premium at $19 — now $29 — per user, per month. To a solo developer paying $4, that’s an inconvenience. To a 50-person team, it’s a line item that gets noticed. To a 500-person enterprise that was promised predictable pricing, it’s a governance problem.

When GitLab Ultimate Is Actually Worth $99 a User

Thu, 11 Jun 2026 07:00:00 +0000

GitLab Ultimate costs roughly $99 per user per month. For a 200-person engineering org, that’s $237,600 a year before negotiation.

Is it worth it?

The answer depends entirely on one thing: what are you currently paying for, elsewhere?

If you’re buying Jira, Bitbucket, Jenkins, Snyk, Artifactory, and Confluence separately — and maintaining integrations between all of them — Ultimate is probably a bargain. If you’re a 10-person team using GitLab for source control and basic CI, it’s overkill by a factor of about 10.

Saas on My Blog

The 725% Price Hike That Still Haunts GitLab

When GitLab Ultimate Is Actually Worth $99 a User